Whitepages iPhone App

Whitepages is Australia's tried an trusted telephone directory, but where does that sit in todays environment? I designed this iPhone App which acts as a portal to Whitepages new directory system. Giving users complete control over which contact details are available to who and when. More of a contacts and social management system, it allows for multiple personas keeping only the people who need to know in the loop of status updates, meeting planning, and all the other activities in life where connecting matters.