Heinz Pure NZ
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Client:
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Client:
Role:
Sputnik
Heinz
Art Direction & Design
Heinz
Art Direction & Design
Where food comes from is climbing the list of people purchasing decisions. Heinz Pure NZ is a no nonsense range of frozen vegetables that you can trust are fresh and come from a good source. I designed this clean, crisp microsite where consumers – using a tracking code on packaging – could visit the farm where their vegetables were grown, meet the farmer and explore the rest of the range.